Beauty brand Dove are famous for their real women adverts, where they encourage women of all shapes and sizes to strip off to promote their wares. Now they want to tackle British body image, as a poll reveals 71% face daily confidence battles.
The poll also found more than one in five (22%) say their lack of confidence affects their daily behaviour. 42% of respondents said they did not feel confident in the work place, with almost one in six (15%) believing that body confidence issues have probably hindered their career progression.
And it continues outside the office, with almost one in two (49%) saying they shy away from social situations, while almost half say a lack of confidence leaves them feeling less attractive (45%).
Katie Adams, Dove Senior Brand Manager, said: “At Dove we believe that when you look and feel your best you feel happier, and it shows in your body language which is why this year we have re-launched Dove skincare to provide skin with all the nourishment it needs to look beautiful.”
Dove and the Royal Academy of Dramatic Art (RADA) Enterprises recently ran its first-ever Dove Body Confidence Workshop. The event was developed especially to teach women how to exude body confidence through their voice, body and mind.