Real women, real confidence with Dove campaign

Thursday, 18 August 2011 11:54 AM

Beauty brand Dove are famous for their real women adverts, where they encourage women of all shapes and sizes to strip off to promote their wares. Now they want to tackle British body image, as a poll reveals 71% face daily confidence battles.

The poll also found more than one in five (22%) say their lack of confidence affects their daily behaviour. 42% of respondents said they did not feel confident in the work place, with almost one in six (15%) believing that body confidence issues have probably hindered their career progression.

And it continues outside the office, with almost one in two (49%) saying they shy away from social situations, while almost half say a lack of confidence leaves them feeling less attractive (45%).

Katie Adams, Dove Senior Brand Manager, said: “At Dove we believe that when you look and feel your best you feel happier, and it shows in your body language which is why this year we have re-launched Dove skincare to provide skin with all the nourishment it needs to look beautiful.”

Dove and the Royal Academy of Dramatic Art (RADA) Enterprises recently ran its first-ever Dove Body Confidence Workshop. The event was developed especially to teach women how to exude body confidence through their voice, body and mind. 

22% let body confidence affect them daily

Two thirds of women not body confident

Is a lack of body confidence holding you back? A new survey found that not only do more than two thirds of women lack self-esteem, it affects the behaviour of 22% on a daily basis. The research was undertaken at the Dove Body Confidence Workshop.

Help teens boost their confidence

Give teenage girls a self-esteem boost

Poor self-esteem among today’s girls and young women could, by 2050, be costing the nation 14% of our female managers in UK businesses, a Dove study found. Their poll found 11-17 year old girls lack confidence and think they are 'average' at best.
Mums know best in Dove poll

Mums know best in Dove poll

According to new research commissioned by Dove, young girls are shunning female celebrities and looking to their mums as the most positive role models in their lives. Mums soar above the rest with 37% of the votes cast, over the likes of Cheryl Cole.

 Moisturise all over for body confidence

Feel booty-licious with all-over moisturisation

Do you moisturise all over? A new poll found that, despite our obsessions with celebrity derrières belonging to Pippa Middleton and Beyonce, only half of those with a regular moisturising routine pay attention to their thighs and rear.
Exfoliate in the bath for best results

Exfoliate and moisturise for late-summer beauty

Give your skin a late-summer boost with some top beauty tips. Following our guide to the best fake tans, we've got some fab all-over soft skin how-to tips from the experts at Johnsons. First, the key to glowing skin in regular exfoliation.

 A third of mums speed through their make-up

Yummy mummies get competitive at the schoolgates

Mothers like to look their best, not because of pressure from celebrity magazines but because of a desire to impress at the school gates. That's according to a survey by Sheer Cover mineral make-up, who asked 1,600 women about their beauty habits.
What's your shopping style?

Polls reveals Britain's shopping styles

Now the summer sales have started, it is time to unleash your inner beast! A TK Maxx report reveals the recession has bred a new species of female shoppers - The Hunter-Gatheristas - who specialise in staying ahead of the pack.

 Which part of your body bothers you?

The four parts of the body women are most concerned about - and how to keep them looking good!

All women have hang ups about their bodies. Even those women who are considered to have 'perfect' figures will tell you there are parts they would like to change. And while every woman is different there are four body parts that are commonly listed when women are asked what they're unhappy with.

Smartphone addiction 'can make you stressed'

Turn off the work phone when you get home

Too much time spent working on smartphones and other mobile devices can cause a raft of health problems - people tend to maintain an awkward posture that might lead to pain in the back and neck, as well as stress-related illness.

The ultimate 15minute at-home workout

Follow these 7 steps and you'll have the perfect at-home workout. Image: Thinkstock

Burn calories and tone up fast with this intense 15 minute workout you can do in your sitting room!