When was the last time you had a bra fitting? New research shows 71% of women in the UK have been up to five different bra sizes in their lifetime, but 43% of women surveyed said that they have never had their bra fitted professionally.
The report by luxury lingerie specialist Rigby & Peller to mark its 50th anniversary also found big busts are in. Men and women agree that the buxom hourglass silhouette of the 50s is most admired (31%) over super-skinny look of modern times, while Rigby & Peller stores report demand for smaller back sizes AND bigger cups.
Rigby & Peller owner June Kenton said: "Breast sizes have increased significantly over the past 50 years with an increase in demand for smaller back sizes, however there is a common misconception that only large breasted ladies need to be concerned about a well fitted bra.
“No matter their size or shape we want women to understand how dramatically they can improve their quality of life and general well being by having a bra that is properly fitted and well made.”