Treatments at home are becoming more and more popular, as image-conscious people opt for quick and cost effective non-surgical beauty boosters, according to a GlobalData report. Popular treatments range from hair removal to skin rejuvenation, anti-wrinkle treatment and acne solutions. Repeated usage is required to achieve desired results, and this helps in keeping the market buoyant, the report says. Aesthetic lasers can be used for body contouring and skin exfoliation and offer speedy results.
The global market for aesthetic lasers and energy devices was valued at $1.4 billion in 2011, and home use devices are the fastest growing segment in the global aesthetic lasers and energy devices market. The market was valued at $700m in 2011 and is forecast to reach $1.6 billion by 2018.
In-salon treatments are still recommended for those unfamiliar with the products and procedure, however. And shows such as The Only Way Is Essex (TOWIE) are keeping salons busy. Fake eyelashes are the most popular of the three TOWIE looks with more than half of all searches for the three products (61%) on Alibaba.com. TOWIE star Lauren Goodger has since released her own range of lashes and tans, Lauren's Way.
But nail treatments are also popular as consumers aim to emulate the long, bejewelled talons of the show’s stars.
Hollie Gordon, owner of Forever Gorgeous at the Queens Hotel and Spa, said: "We offer all sorts of pampering treatments but it's the glam party treatments that everyone wants at the moment." Best-sellers at Forever Gorgeous includ Sienna X tan (£15), glitter Shellac (£15) and Crybaby long-lasting mascara (£45).