Brits cutting costs on healthy eating
Are you living off takeaways and £1 ready meals? New research from Pru Health shows more than half (52%) believe their health has suffered as a result of the recession and they are cutting costs on the weekly food shop to make ends meet.
Over the last four years the poll found 75% of Brits have changed their eating and shopping habits and 85% of these stated the recession and or rising food prices as the cause for the change.
The ‘five-a-day’ mantra is one of the most high profile Government health campaigns, but the number of Brits struggling to reach the recommended target has increased by 26%. Three fifths (59%) today admit they are currently finding it a challenge compared to 47% at the start of the recession in 2008
Dr Dawn Richards, Head of Clinical Service at PruHealth, said: “We can clearly see how people’s healthy eating habits have been affected with the picture having got significantly worse since the start of the economic downturn. People are only too well aware of the need to eat healthily, but financial constraints are making it difficult, resulting in people’s health being negatively affected.
"The key learning from this research is that where there is choice Brits seem to be making the right ones, but where there isn’t the nation remains struggling.”
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- fruit ,
- healthy eating ,
- pru health
