Sports bra promises 83% less bounce

Tuesday, 4 October 2011 8:00 AM

A company specialising in underwear in D-F cups has branched out into fitness wear. The Panache Sports Bra was tested on a E-cup model and was found to ensure 83% bounce, compared to no bra in 3D motion tests when running at 10km per hour.

 The right bra can improve posture and prevent back and neck aches as well as make you feel more confident in the gym.

The Panache design is priced at £35 and is available in D-H cup.

Audrey Harris, Design Manager at Panache says: “After conquering the D plus lingerie market, we were inspired to take up the challenge and use our expertise and renowned fit knowledge to create an innovative sports bra that counteracts adverse distress to the female form by embracing all the key elements of function and fit during exercise.

"After working with Progressive Sports, Loughborough, the new design comes as a result of three years of intense research, development, rigorous trials and road-testing and the result is a major achievement.”

British Javelin thrower Goldie Sayers is already a fan and supporting the campaign as Sports Ambassador. This year’s Strictly Come Dancing celebs Nancy Dell’Olio and Alex Jones own a Panache Sports Bra.

The right bra can reduce bounce by 74%

Sports bras proven to reduce bounce

Think you don't need a sports bra? Think again! Sports scientist Dr Joanna Scurr from the University of Portsmouth found that a supporting sports bra prevents 'bouncing', and therefore stretching, of the sensitive breast tissue by 74%.

 Banish festive weight gain with Bounce Attack

Bounce your way to fitness in 2012

Want a fun way to tone up and burn calories post-Christmas? A trampoline workout could help you bounce your way to fitness. Just 10 minutes on a trampoline is the equivalent of running one mile cardio-wise, and a lot more fun too.
Gym kit to suit your style at Made2Fit

Tailormade sportswear from Made2Fit

Is it hard to tell your gym kit from your pyjamas? While oversize clothing is tempting when you first start working out, you shouldn't sacrifice style for comfort, so customise your clothing to suit your body shape and individual style at Made2Fit.

 Debenhams has launched lightweight bra range

Lightweight bra gives barely there feel

A new lightweight bra has been a real hit in testing, with 90% of women saying the bra actually felt like a 'second skin'. Debenhams has launched their lightest ever t-shirt bra, weighing just 48g, as another undercover option for everyday wear.
See how you measure up at M&S

Free bra fitting at M&S

With around a third of us wearing the incorrect bra size, M&S are encouraging ladies to come in store for a free bra fitting before September 25, to help us buy some truly uplifting underwear. The trained team will give you an accurate measurement.

 Rigby & Peller specialises in well-made bras

Bra sizes 'change up to five times in a lifetime'

When was the last time you had a bra fitting? New research shows 71% of women in the UK have been up to five different bra sizes in their lifetime, but 43% of women surveyed said that they have never had their bra fitted professionally.
New bra to launch in Tesco and BHS

Best-selling bra now stocked in Tesco and BHS

A super-comfortable bra, which sold one million units in a week on its release in the US, is launching in Tesco and Bhs. Over 80% of us are wearing the wrong size bra but the New Image Genie Bra promises to end bad posture, chafing and neck pain.

 15 minutes per day can boost your health

No more excuses - exercise just 15 minutes per day

You don't have to be a gym bunny to get enough exercise to increase your life expectancy. A new study found as little as 90 minutes exercise a week - 15 minutes per day - is beneficial. The study revises former government guidelines.

Smartphone addiction 'can make you stressed'

Turn off the work phone when you get home

Too much time spent working on smartphones and other mobile devices can cause a raft of health problems - people tend to maintain an awkward posture that might lead to pain in the back and neck, as well as stress-related illness.

The ultimate 15minute at-home workout

Follow these 7 steps and you'll have the perfect at-home workout. Image: Thinkstock

Burn calories and tone up fast with this intense 15 minute workout you can do in your sitting room!