Pictures of muffin tops, bingo wings and double chins on social networks are making Brits more body conscious than ever before. This summer one in five Brits will be spurred on to get into shape after seeing themselves tagged in an unflattering Facebook photo or holiday snap.
The new research by Fitbit, America’s fastest growing fitness and wellbeing brand, revealed 20% of Brits now consider themselves to be more body conscious since the possibility of being tagged in a photo on Facebook or other social networks. And a third have had to de-tag themselves as they were embarrassed to appear fat and unattractive to their Facebook friends!
In fact, when it comes to getting in shape, Facebook shame came above preparing to bare all on holiday (17%) and not being able to squeeze into a favourite summer dress (16%), the traditional triggers to losing weight for summer.
Of course, when we do feel good about ourselves then we are more willing to be posted across social networks, with 40% more likely to share photos of themselves when content with their shape.
In the research of 2,000 Brits by One Poll, other key weight loss triggers include partners (14%) and healthcare professionals (11%) telling us that we need to shape up, seeing a friend or family member lose weight (7%), trimming down for a wedding (6%) and seeking a sex drive boost (4%).