Two thirds of women not body confident

Wednesday, 20 July 2011 8:53 AM

Is a lack of body confidence holding you back? A new survey found that not only do more than two thirds of women lack self-esteem, it affects the behaviour of 22% on a daily basis.

The research was undertaken by Dove in association with the Royal Academy of Dramatic Art (RADA) Enterprises in its first-ever Dove Body Confidence Workshop. Dove are of course famed for using women of all shapes and sizes in their ads.

However their focus group found a lack of body confidence is affecting women in the workplace, with a significant proportion (42%) of women feeling inadequate in the office, despite their experience and abilities.

Almost one in two (49%) admitting that it means they shy away from social situations. A notable number also said it leaves them feeling less attractive (45%), and has prevented them from forming romantic relationships.

Katie Adams, Dove Senior Brand Manager comments “Since the launch of the iconic Campaign for Real Beauty, Dove has been committed to helping boost women’s self-esteem with the use of real women in advertising and products that really care for skin.

“At Dove we believe that when you look and feel your best you feel happier, and it shows in your body language which is why this year we have re-launched Dove skincare to provide skin with all the nourishment it needs to look beautiful.” 

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