Too Many Women is a charity, dedicated to raising £1 million for the Breakthrough Breast Cancer Research Centre.
They’ve already hit the £800,000 barrier and have now joined forces with Guess Watches and launched a limited edition Sparkling Pink watch to raise some more much needed funds.
Nearly 48,000 women in the UK are diagnosed with breast cancer every year and Guess Watches has followed in the footsteps of Scarlett Johansson, Sienna Miller, Gwyneth Paltrow, Pippa Middleton and Matthew Williamson in supporting the Too Many Women initiative.
It doesn’t just affect women though, with 300 men diagnosed in the UK each year so they aim to not only raise money but also much needed awareness.
The watch, which costs £149, features a polished silver bracelet and multifunction dial. There are 12 pink accent crystals around the facia and the iconic pink Breast Cancer ribbon logo.
Fifteen per cent of every sale will go to Breakthrough Breast Cancer, to help them continue with their work.
There are plenty of other ways to get involved, like become an ambassador, buy from other rangers or just make a donation.