Mums know best in Dove poll

Thursday, 19 April 2012 2:37 PM

According to new research commissioned by Dove, young girls are shunning female celebrities and looking to their mums as the most positive role models in their lives.

Mums soar above the rest with 37% of the votes cast. They win over the likes of Cheryl Cole (8%), Angelina Jolie with 4%, Kate Middleton with 3%, followed by Jessie J, Rihanna and Beyonce, all three scoring 2% of the votes.

These findings demonstrate that as Dove launches the 2012campaign for Dove Self-Esteem Programme (DSEP), now, more than ever, positive role models, such as mums, are needed in young girls’ lives to boost their confidence and help them achieve their personal and professional ambitions.

Olympic skier Chemmy Allcott, who is also involved in the process, said: “Mums are probably one of the most positive and inspiring role models that young girls have in their life, encouraging them to reach their full potential, no matter what their personal interests and goals are. My own mum has been hugely influential in my life and has always encouraged me to be the best person I can be".

We still turn to mum for advice

Mums know best for advice on life and love

From assessing our latest boyfriend to sympathy when we’re suffering with the flu, our mums are still our first port of call for love or health advice. A family report by genesreunited.co.uk found we turn to family over friends for key life advice.

 22% let body confidence affect them daily

Two thirds of women not body confident

Is a lack of body confidence holding you back? A new survey found that not only do more than two thirds of women lack self-esteem, it affects the behaviour of 22% on a daily basis. The research was undertaken at the Dove Body Confidence Workshop.

Be body confident at home and at work

Real women, real confidence with Dove campaign

Beauty brand Dove are famous for their real women adverts, where they encourage women of all shapes and sizes to strip off to promote their wares. Now they want to tackle British body image, as a poll reveals 71% face daily confidence battles.

 Help teens boost their confidence

Give teenage girls a self-esteem boost

Poor self-esteem among today’s girls and young women could, by 2050, be costing the nation 14% of our female managers in UK businesses, a Dove study found. Their poll found 11-17 year old girls lack confidence and think they are 'average' at best.
Best Celebrity Body Kelly Brook

Kelly Brook voted Best Celebrity Body

The day of the waif is officially over, as Brits have voted model Kelly Brook as the Best Celebrity Body. Ms Brook was followed in the Slimming World/YouGov poll by Marilyn Monroe and Sophia Loren, proving curves are appreciated by men AND women.

 A third of mums speed through their make-up

Yummy mummies get competitive at the schoolgates

Mothers like to look their best, not because of pressure from celebrity magazines but because of a desire to impress at the school gates. That's according to a survey by Sheer Cover mineral make-up, who asked 1,600 women about their beauty habits.
Confidence will help improve parking

Confidence is key to spatial awareness tasks

Does your other half take the mick out of you for struggling to park the car in a small space? A new study found spatial awareness is linked to confidence, so a little support would help you perform tasks such as parking and map-reading.

 Women take longer to love their pets

Women take longer to love their pets, survey finds

A new survey examining the relationships of Britain’s 26 million pet owners has found that men commit quicker, emotionally, to their pet than women do. But they are also more likely to trade them in favour of a new model.

Smartphone addiction 'can make you stressed'

Turn off the work phone when you get home

Too much time spent working on smartphones and other mobile devices can cause a raft of health problems - people tend to maintain an awkward posture that might lead to pain in the back and neck, as well as stress-related illness.

The ultimate 15minute at-home workout

Follow these 7 steps and you'll have the perfect at-home workout. Image: Thinkstock

Burn calories and tone up fast with this intense 15 minute workout you can do in your sitting room!