Self-esteem starts in childhood - hopefully. Now a Government-backed guide aims to help mums pass on good body image tips to their daughters, focussing on the culture of the airbrush and misleading celebrity images in magazines and online.
The guide contains before-and-after touched-up images of celebrities such as Britney Spears and was described by Equalities Minister Lynne Featherstone as an important contribution to the Government's campaign to boost body confidence among children.
She said it was time for parents to "have those difficult conversations" with their children. "Young people are being set an impossible standard by images in media and advertising which can erode their self esteem. As parents, we are often aware of these issues but may not have the advice and guidance we need to talk to our children," she said.
Earlier this week an inquest into the death of 14-year-old Fiona Geraghty, found hanged in her home last year after suffering from eating disorder bulimia, called on magazines and catwalks to stop using thin models.